Cary Reich is the founder of Sound Branding Ideas. As a 28-year veteran of the industry, Cary has produced thousands of successful campaigns for clients all across the United States. Carys creative vision helps these clients take a step back and see their businesses in a new and customer-focused way. Cary has used these campaigns as an added-value tool for broadcasters around the country and has generated hundreds of millions of dollars in advertising revenues for his station clients.

Prior to starting Sound Branding Ideas, Cary was the Creative Director and President of Jeff Arthur Productions. During that time, Cary worked with radio and television stations to create successful jingles/branding ideas for companies such as Budweiser, Firestone, Golds Gym, Goodwill, YMCA, and scores of local clients.

Cary's performance and publishing credentials have included Musical Direction for the Jewish Media Relations Council, for whom he produced services and albums; writing and performing contemporary music for Sounds-Write productions with Debbie Friedman and as a keyboard player and musical director for Kool Reflections, a Florida favorite on the Jazz scene. They enjoyed opening for the likes of George Benson, Branford Marsalis, and Joe Sample.

Cary graduated at the top of his class from the University of Florida School of Business. In college, Cary performed and produced for the UF Vocal Jazz Troupe and enjoyed the privilege of being school mascot "Albert the Alligator. Cary is married to his wife Karen and has three beautiful children Yael, Ariel, and Avi.