Vara is an international family of Spanish and American wines and spirits celebrating the origin of the American wine experience thanks to the historical connection of Spain and New Mexico. The history of wine in New Mexico is over 390 years old and is as rich and complicated as its colorful landscapes. The flavor of this ancient history plays out in the wines produced here, from robust reds to crisp whites. Wine lovers will find Vara wines an enchanting experience.

In 1629, 140 years before the first Missions of California were established and planted, a Franciscan friar named García de Zúñiga and a Capuchin monk named Antonio de Arteaga planted the first European wine grapes in what is now the U.S. at a pueblo in the Rio Grande Valley of the Province of New Mexico.