Altria Client Service, Inc.
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Altria Client Service, Inc.

In order to move forward, it is crucial for us to have a clear sense of purpose and a vision that guides our actions. As we confront uncertainty and adapt to change, we will embrace this challenge and remain unwavering in our vision while also remaining flexible in our approach. This is the path we will take to progress.

Our companies have a rich history of leadership in traditional tobacco sectors, with profitable premium products and iconic brands. While we will continue to excel in these traditional areas, we acknowledge that consumer preferences are evolving.

Presently, more than 20 million adult smokers in the United States are actively seeking less harmful alternatives to cigarettes. This represents a significant turning point. With the growing demand from adult smokers for smoke-free alternatives, coupled with innovation and the development of appropriate regulatory frameworks, we have a unique opportunity to achieve more progress in harm reduction over the next decade than we have in the previous 50 years. In fact, our future success hinges upon it. Over the next 10 years, we will invest in our business and our employees to revolutionize Altria and transform our industry.