Has been dedicated to creating effortless beach days since 2015, aiming to bring comfort and ease to your time by the ocean so you can fully enjoy the sun and sand and create cherished memories. The company believes in providing a touch of luxury at the beach through its dedicated concierge team, who ensure warmth, precision, and professionalism with every setup. Beach Now collaborates with partners to curate ideal beach experiences for any occasion, including special events and large-scale activations.

They have celebrated significant partnerships, such as a 10th anniversary collaboration with California Surf Club and BeachLife Festival, hosting thousands of guests on the HighTide VIP Deck. Beach Now also participated in Fiesta Hermosa, bringing coastal luxury and a seamless blend of hospitality to the festival. The company is committed to supporting local businesses and fostering a thriving community, as evidenced by its membership in the Beverly Hills Chamber of Commerce.