Build a business that works without you working yourself to the ground.
I am Joké Durojaiye, a certified life coach, business consultant, author, speaker, and podcast host serving creative entrepreneurs and service-based business owners through Business Therapy™, my signature coaching and consulting practice.

Through one-on-one consulting, group sessions, speaking engagements, and the Creative Business Mindset Podcast™, I help my clients simplify operations, strengthen their brand presence, increase profitability, and build businesses that support both success and quality of life.

Stop letting fear make your business decisions. Business Therapy™ meets entrepreneurs at the intersection of mindset and strategy, where I deliver practical guidance on business growth, visibility, leadership, and systems so clients can lead with purpose instead of reaction. "Business Therapy™ helps entrepreneurs separate the math from the drama so they can start afraid, grow with clarity, and lead with purpose."

Originally from Lagos, Nigeria, I learned early that clarity is power and that systems and mindset are how ordinary people build extraordinary things. Over the last two decades I have built, scaled, and led multiple businesses while helping others do the same. I have spoken for organizations and industry leaders including the Real Estate Staging Association Redfin and the National Association Of Realtors.

I am a Washington State Licensed Real Estate Instructor, creator of the Business of Staging Certification™, creator of the DESIGNED to Sell™ real estate continuing education seminar, founder and hands-off CEO of Genesis Home Staging, and author of UNMUTE YOURSELF: Dear 25-Year-Old Me, Silence Is No Longer An Option.