This organization is dedicated to strengthening and amplifying the success of women in the construction industry. It operates with core values centered on women, courageous leadership, a commitment to inclusion and growth, and the ability to anticipate change. The association's mission is to champion women to impact the direction of the construction industry by providing education, community, and advocacy.

The envisioned future includes women's contributions being recognized and sought after, their leadership driving industry growth and success, and equal compensation within the industry. The organization aims to be recognized as the primary resource for female leadership, with its members known for their expertise and commitment. Membership offers various professional benefits, such as skill development and access to a Career Center for job opportunities. Members also gain from regular local chapter meetings and social events, fostering a strong community and providing advocates to support their roles in a traditionally male-dominated field.