Provides essential services for travelers, particularly professional truck drivers. They offer TA Truck Service locations for vehicle maintenance and a loyalty card program to reward frequent customers. The company also provides specialized fuel benefits for fleet drivers and owner/operators. Committed to supporting the trucking community, Coffee Cup Travel Plazas partners with the St. Christopher Truckers Development and Relief Fund, a charity dedicated to assisting over-the-road semi-truck drivers and their families during illness or injury, and offering health and wellness programs.