Southwest Airlines, headquartered in Dallas, Texas (Love Field), has been democratizing the skies since our first flight in 1971. From day one, we’ve focused on making air travel friendly, reliable, and affordable, offering unmatched value while connecting people to what matters most in their lives. Rooted in a rich history of service and innovation, Southwest has grown to serve millions of travelers, driven by a culture that places Hospitality and People at the heart of everything we do.

Southwest, our Purpose is simple but powerful: to connect individuals and families with opportunities, experiences, and loved ones through low-cost air travel. Our Promises reflect our commitment to legendary service and the passionate loyalty of both our Customers and our People. Guided by a bold Vision to be the world’s most loved, most efficient, and most profitable airline, we continue to uphold our legacy of friendly service, strong values, and meaningful connections across communities.