Amazon is built on a clear set of principles that put customers first, fuel a passion for invention, uphold operational excellence, and encourage long-term thinking. Every idea, product, and service is shaped by a commitment to making life easier, better, and more convenient for the people we serve. Our goal is to be Earth’s most customer-centric company while also creating a workplace that is safe, inclusive, and inspiring for every employee.

A Day 1 mindset drives how we work, pushing us to move with curiosity, agility, and the bold spirit of a startup. Earning and keeping customer trust guides our decisions, from taking thoughtful risks to knowing when to adapt and improve. This approach empowers teams to innovate responsibly, act decisively, and continuously raise the bar in everything we do.