Smiling Moose Deli

Smiling Moose Deli, located in Moorhead, Minnesota, is dedicated to delivering a unique and bold dining experience. With a focus on hearty portions and fresh ingredients, the fast-casual restaurant offers a lively atmosphere for guests to enjoy their homemade food.

Recognized as one of the industry's Top 100 Movers and Shakers by FastCasual.com in May 2016, Smiling Moose Deli has been praised for its innovative approach to the fast-casual segment. Inspired by the adventurous spirit of the Rocky Mountains, the deli first opened its doors in Edwards, Colorado in 2003.

One of their signature dishes, the award-winning Original Mo!, quickly became a guest favorite. This hot sandwich features sizzling grilled meat and cheese on a freshly baked baguette, toasted to perfection and topped with crisp lettuce, tomato, red onions, banana peppers, tangy vinaigrette, and seasoning. The success of this dish inspired an entire menu of bold flavors including custom-tossed salads, mouthwatering sandwiches, savory soups, wraps, and a full breakfast offering served all day.

Since its inception in 2003, Smiling Moose has expanded beyond Colorado to locations across Montana, North Dakota, South Dakota Texas Wisconsin, and Wyoming. With plans to have over 100 delis throughout the United States by 2020.

To distinguish itself within the fast-casual segment even further Smiling Moose launched a brand update in 2015 which included an interior redesign infrastructure improvements menu updates refined logo new website that focuses on their core attributes of providing bold craveable flavors and hearty housemade entrees made from the freshest ingredients and all delivered in way that makes guests feel special.

For those interested in becoming part of the Smiling Moose family franchise development rights are available for delis nationwide. For more information about Smiling Moose or franchising opportunities please visit smilingmoosedeli.com/franchise-info/.