Sheila on Sunset

Sheila On Sunset is one of the unique stores in Los Angeles. Located on Sunset Boulevard, amidst Sunset Plaza, Sheila has been a pioneering force in woman’s fashion since 1985, when she created her first location, Melrose Alley.

“I went to the West Hollywood City Council and petitioned them to name this street, Melrose Alley, “ says Sheila. “When I first opened the store, the L.A. Times wrote, ‘With no street entrance to the store, shoppers are those who persevere down the alley off La Cienega and Melrose.’ I had always dreamed of creating a destination store – it wasn’t about foot traffic to me, it was about creating a custom-tailored experience that my customers would desire to have again and again.”

Sheila moved her store to the Sunset Plaza location in 2018, renaming her brand, Sheila On Sunset. When you arrive, you are immediately welcomed with a warm and inviting greeting. The friendly and warm atmosphere of the store showcases the highest caliber of personal service, snacks, and beverages for the weariest of shoppers, and the keen and honest eye of Sheila and the company.