We believe that quality eye care should be accessible, fashionable, and affordable to everyone. With our satisfying selection of 2000+ unique eyeglasses for men, women, and children, you will find the perfect fit for your style! We look forward to serving you soon and providing the quality of service that you will notice, creating your journey with us truly unique and best all-around! Come SEE us at our store or call us to schedule your eye exam today. Walk-ins are welcome!
We have led the optical industry in ocular telehealth by leveraging our proprietary innovative software technology to provide patients with a state-of-the-art eye exam that is safe, reliable, and affordable.
We are also the fastest growing optical retail brand in the U.S. today! This year, we are again ranked in the Top 100 of Entrepreneur Magazine's Franchise 500 list, the world's most comprehensive franchise ranking, for the 2nd year in a row and 3rd straight overall on the prestigious list.
Our Vision
Modernizing the eye care experience for all people.
Our Mission
To provide easy, convenient, affordable eye care while consistently delivering a truly exceptional, customer-centric experience that is unrivaled.
Our Values
iCARE
Integrity: We see integrity as building a foundation of trust with our customers, employees, and stakeholders by communicating honestly, ensuring consistency, and delivering on our commitments.
Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication, and being open-minded to new ideas.
Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions, and taking ownership of results.
Respect: We see respect as prioritizing human relationships, being present, connecting with transparency, and empathy.
Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.