It was Mitzi who coined the name “The Comedy Store.” It quickly become a hot club on the Strip where the famous comedian friends of Sammy and Rudy, such as Redd Foxx, Tim Conway, Buddy Hackett, and Jonathan Winters could “work out” new sets or just relax among friends before setting out on their national and worldwide tours. For newcomers starting a career in comedy, The Comedy Store was a one-stop shop to watch all the greats on stage. As luck would have it, the Comedy Store was born the same month that Johnny Carson moved the Tonight Show from New York to Los Angeles and a flood of comics immediately followed Johnny out West, hoping to get their shot on his show. Mitzi possessed a special quality of being keenly able to spot raw talent and of the importance of nurturing and understanding the needs of creative artists. It was Mitzi who determined that the showroom walls where the comedians work should be entirely black so that once the stage is lit, the audience is fixated entirely on the single performer on stage. It was Mitzi who deemed this place to be more than just a nightclub, but rather an “artist’s colony” designed to develop the unique art form of stand-up comedy and to create a family-like environment where stand-ups can develop their craft and then “pay it forward” by mentoring newer comics that follow behind them. That philosophy continues today.

The location itself has long been considered world-famous and iconic, as it was previously the home of Ciro’s supper club. In the 1940s and 50s, Ciro’s was the hangout for movie people and was one of “the” places to be seen. On any given night, Ciro’s was frequented by powerhouse celebrities of the time.

The Comedy Store would become entirely Mitzi’s to own and operate as the result of her divorce settlement with Sammy in 1974. Mitzi never looked back. She was an artistic genius who scheduled the comedians who performed each night and placed them in just the right order. Mitzi created this world as an artist’s colony and the comedians she selected made it world famous.